Illumina Color 7/31 Medium Gold Ash Blonde Permanent Hair Color

Create dimensional and natural-looking color with up to 100% gray coverage with Illumina Color. Microlight Technology allows light to enter hair and radiate out, giving it a youthful luminosity. The built-in Metal Purifier helps to protect hair from extra damage happening in the presence of metals wherever color is placed.

Features and Benefits 1

Up to 100% gray coverage with a luminous, natural-looking result

Features and Benefits 2

Microtones mimic natural hair tones

Features and Benefits 3

Microlight Technology helps protect cuticle clarity and allows light to enter hair and illuminate from within

Features and Benefits 4

Includes Metal Purifier to help protect hair from extra damage happening in the presence of metals wherever color is placed

Features and Benefits 5

Up to 3 levels of lightening

Features and Benefits 6

Vegan and Globally committed to no animal testing.* *Wella Company is a member of the International Collaboration on Cosmetics Safety

Features and Benefits 8/Result

Fall in love with Luminosity! A premium and natural-looking hair color that's luminous in every kind of light.

Additional Legal Text

From time to time, we update and revise our packaging and the labeling information thereon, including instructions, cautionary statements, warnings, ingredients, net contents, and other information. While we endeavor to provide the most current and accurate information on our website, there may, occasionally, be discrepancies, especially as we transition to new labeling, between the website and the actual label on the package you purchase. Where there are inconsistencies, purchasers should rely on the labeling of the actual products they purchase. Any questions or concerns should be directed to customer service at 877-242-4451 or wellaonline@wellasupport.com. Further, content on this site is for reference purposes only and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease.

Ingredients

WATER/EAU, CETEARYL ALCOHOL, PROPYLENE GLYCOL, AMMONIUM HYDROXIDE, DICETYL PHOSPHATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, CETETH-10 PHOSPHATE, SODIUM SULFATE, STEARETH-200, TOLUENE-2,5-DIAMINE SULFATE, SODIUM HYDROXIDE, SODIUM SULFITE, ASCORBIC ACID, FRAGRANCE/ PARFUM, XANTHAN GUM, RESORCINOL, 2-METHYLRESORCINOL, DISODIUM EDTA, p-AMINOPHENOL, m-AMINOPHENOL, 4-AMINO-2-HYDROXYTOLUENE, 2,4-DIAMINOPHENOXYETHANOL HCL.

Brand Description/Story

Illumina Color by Wella Professionals is a global beauty phenomenon, setting a new benchmark for naturalness in permanent hair color with incredible light reflection and outstanding hair protection. This professional hair color cream line allows the creation of new color expressions and elevates light to its highest spectrum revealing previously unseen potential in hair. Illumina Color with Microlight Technology, the most advanced Wella color science, protects hair cuticles and leaves hair luminous in any kind of light.

Brand URL (Brand website, Media Link)

https://www.wella.com/professional/en-US/hair-color/illumina-color

USAGE INSTRUCTIONS

Full-head application or gray coverage: Mix Illumina Color & Welloxon Perfect Developer in a 1:1 ratio and apply. Not recommended for mixing with Koleston Perfect. Blonde toning: Mix Illumina Color and Welloxon Perfect Pastel Developer in a 1:2 ratio and apply.

Regimen indications

Recommended for mixing with Welloxon Perfect.

Warnings

FOR USE BY LICENSED COSMETOLOGISTS ONLY. NOT FOR RETAIL SALE. ATTENTION: THIS PRODUCT IS INTENDED FOR USE BY LICENSED COSMETOLOGISTS ONLY. USE BY NON-LICENSED PERSONS MAY RESULT IN UNSATISFACTORY PERFORMANCE. HAIR COLOR PRODUCTS MAY CAUSE ALLERGIC REACTIONS, WHICH IN RARE INSTANCES CAN BE SEVERE. CONDUCT HYPERSENSITIVITY AND ALLERGY PATCH TEST 48 HOURS PRIOR TO EACH APPLICATION. READ AND FOLLOW INSTRUCTIONS CAREFULLY. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS. WEAR SUITABLE GLOVES. PRODUCT NOT INTENDED TO BE USED ON CHILDREN. KEEP OUT OF REACH OF CHILDREN.

Hair Type

All Hair Types