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What is Hair Glaze? Everything You Need to Know

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Your Glow-Boosting Guide to Teasy Lights

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SHINEFINITY in the Wella Professionals Portfolio

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Meet Wella Color Expert Meiju Thornley

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Learn How to Create #AmarettoShine Featuring New SHINEFINITY Zero-lift Glaze and Koleston Perfect Color

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Artist Spotlight: Nicole

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Meet Patricia Nikole @PaintedHair Wella Professionals Brand Ambassador and co-creator of SHINEFINITY

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Artist Spotlight: Gabrielle

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Wella Professionals unveils new SHINEFINITY long-lasting color glaze with zero lift, zero damage

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How to Tone Yellow Hair to Perfection

Back of woman’s head showing before and after of Wella Shinefinity Glaze on blonde hair.

This is Shinefinity: Introducing Our NEW Zero Lift Glaze 

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Celebrating Black Artists in Beauty #WELLAEDFROMHOME February Instagram Live Series

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Your Guide to Wella’s Hair Color Charts

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Dimensional Blonde: 7 Must-Try Formulas and #ProTips

Koleston Xpress: What Is It? Why Do You Need It?

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Discover our range of Intensive Treatments by Nioxin Pro Clinical, available on Wellastore. Shop now for shampoo, leave-in treatments and more here. 

Shop the No. 1 Salon Color Brand in the World*. Whether you're looking to create pure, balanced results, cover gray hair, or simply want to enhance natural color and boost shine, Wella Professionals has the best permanent hair dye products for your desired look. Wellastore offers a wide range of high quality permanent hair color shades from Wella Professionals. Our permanent hair color ranges are from Koleston to Illumina, all our permanent hair dye focuses on reacting well to all hair type's and reduces dry hair that normally happens when a permanent color is put onto natural hair. Perfect for all hair types, from gray coverage to blonde hair. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. 

Discover our Care products from Nioxin Pro Clinical, available at Wellastore. Shop here for salone-quality shampoo, conditioner, leave-in treatments and more. 

Shop the Diamax Advanced Hair Thickening Serum by Nioxin Professional on Wellastore. Try now to boost hair thickness and volume for fuller-looking hair.

Shop the full catalog of Nioxin Pro Clinical products - including items from the Scalp + Hair Systems, the Scalp Relief range, and more - at Wellastore.