Hair ColorCreativity is at the core of what we do, so to help you stay inspired we have created a hub for all your hair color needs. Our blog covers the latest trends in color, formulas, professional techniques and inspiration.
Summer Sorbet: 6 Must-Try Pastel Formulas
A new trend in hair color is gaining popularity with soft, bright hues. Get inspired by top salon professional's with step-by-step formulas, haircare recommendations and styling tips. Discover how to mix custom shades with Wella Professionals color portfolio and learn pro techniques to achieve seamless color melts and bright all-over hues.
Lavender Blush
Refresh summer blondes and step it up a notch with a beautiful pastel look. Transition from light to dark, and create a soft gradient hue with complementary shades. Check out the stunning look created by the talented, Laila Pettersen @lailapettersenhair and get inspired for your next salon session. Lychee Rose
Capture the essence of delicate fruits and floral hues, perfect for a refreshing and vibrant look. Discover this stunning color created by Elisa Luomala @hairbyelisajohanna, co-owner of @mokuolu salon. Watermelon Mint
Get ready for a summer color combo you didn't know you needed. The perfect pairing of two stunning shades to create a beautiful tonal blend. We are obsessed with this look created by @sanyaminette. Kiwi Strawberry
Top Artist Ionela Chiriac @chiriac.ionela takes pastel to the next level. This elegant shade and eye-catching shine is absolutely stunning. Save the formula for your salon guests looking to make a change this summer. #PROTIP: Recommend Wella Professionals Color Fresh Mask Pink + Ultimate Repair Mask to refresh the look at-home, until their next salon visit. HOW TO APPLY: Wear gloves. Apply generously to pre-shampooed, towel-dried hair. Leave on up to 10 minutes, depending on desired color intensity. Rinse. Style. Go. Raspberry Peach
Brighten up with this striking color created by top colorist, Danielle Jocelyn @dmjocelyn. The bold hues, custom formula and soft dimension deliver stunning results. CARE + STYLING
Follow with Wella Professionals Fusion Intense Repair Shampoo and Conditioner. Formulated with silk amino acids to provide protection against mechanical damage and breakage. Continue with Wella Professionals EIMI Perfect Setting Spray. Apply evenly to damp hair and blowdry. Leave hair with the perfect amount of shine and provide the right balance of care and protection. Finish the look with Wella Professionals Stay Firm Hairspray for a workable finish + UV and humidity protection. Blackberry Bliss
Cool off with this beautiful pastel color created by Wella Global Ambassador Kenny Scorrano @kennyhairartist. Discover his step-by-step formula using the Slice Technique to get the look. Stay Connected
Follow Wellastore on Instagram at @wellastoreusa for inspiration, education, product knowledge and #PROTIPS. Learn from salon professionals around the globe and tag @wellastoreusa in your trendsetting looks for a chance to be featured. Don't forget to include your Wella Professionals color formula and any additional haircare and styling details we can include in the post. Happy Coloring! We can't wait to see what you create next. _____________
By: Jaclyn Harwood