blonding2

Blonding & Toning Tips

so-lassen-sie-graue-stellen-schwarzem-haar-verschwinden-2746fada

Revealed: The Best Way to Cover Gray on Dark Hair

Thumb Pink

Foilyage Color Melt

roots-fading-color-correcting-tips

Roots, Fading, & Color Correcting Tips

Mens BT

Men’s Bleach & Tone

Sonya chair

How To Fix Banding

BF 3

Level 4 to Platinum…One Session

CC HS

Stylist Appreciation (Every) Day

Polaroids of women with burgandy wavy hair

12 Burgundy Hair Ideas & Formulas

Kelsey Headshot

Client Survival Kits

BB 1

Base-Breaking With Illumina

7-ash-gray-hair-ideas-and-formulas-8320d37d

7 Ash Gray Hair Ideas and Formulas

Koleston Perfect

Koleston Xpress

Color Touch

Illumina

Color Perfect

Color Fresh

Color Fresh Create

Shinefinity

Blondor

BlondorPlex

BlondorPlex Cream Toners

Blondor Toners

Blondor Base Breakers

Blondor Freelights

Magma By Blondor

Color

Permanent Color

Demi-Permanent Color

Color Glaze

Semi-Permanent Color

Welloxon

Toners

Developers

Emulsions

Lighteners

WellaPlex

Color Service

Color Categories

Pro+ SmoothFiller

Ultimate Color

Ultimate Smooth

Ultimate Repair

Fusion

All INVIGO

INVIGO Brilliance

INVIGO Volume Boost

INVIGO Balance 

INVIGO Nutri-Enrich

INVIGO Blonde Recharge

ColorMotion+

Nutricurls

Oil Reflections

Elements

Color Fresh Masks

Service

Care

Styling

Hairspray

Volume

Smooth

Texture

Shine

All Accessories

Brushes

Pumps

Accessories

Wella Professionals

Dark Oil

Drench

Penetraitt

Volupt

No Breaker

Potion 9

Nourish

Cellophanes

Color 

Sebastian Professional

System 1

System 2

System 3

System 4

Age Defense

Hair Fall Defense

Scalp Relief

Scalp Purifying Exfoliator

Anti-breakage Strengthening Mask

Volumizing Dry Shampoo

Diamax Advanced™

Hair Booster Serum

Root Lifting Spray

Hair Thickening Gel

Volumizing + Thickening  Mousse

Strong Hold Hairspray

Scalp Renew Dermabrasion Treatment

Expert Care

Nioxin Pro Clinical

Shimmer Lights Plex Lightener

Shimmer Lights Cream Toner

Shimmer Lights Cream Developer

Shimmer Lights

Clairol Professional

Nail Lacquer

GelColor

Acrylic Liquids & Powders

Vegan Natural Nail Polish

Powder Perfection

Chrome Powders

GELevate Gel Lamp

GELevate Nail Builder Gel

GELevate Full Coverage Tips

Nail Color

Top & Base Coats

Nature Strong Skincare

Treatments & Strengtheners

Nail Envy

Nail Care

OPI X Supergirl

OPI  Trip to the Brite Side

The New OPIcons Collection

Color Collections

Permanent

Demi-Permanent

Semi-Permanent

Developer

Lightener

Lightening Powder 

View All

Hair Color

Shampoo

Conditioner 

Leave-in Treatments 

Treatments

Bond Maker & Stabilizer

View All 

Hair Care

Hairspray 

Mousse

Thermal Protection 

Anti-Frizz

Texturizer

Foils

Imagem1 low

Low-Maintenance Hair Color Ideas for Your Busiest Clients

Swatch Book Gray Percentage

Your Guide to Wella’s Hair Color Charts

glossing 500

Glossing 101: Formulas, Techniques and Salon Secrets

2026 Trends Hero Image

2026 Hair Color Trend Report: What's In, What's Out 

Home

Our Brands

Resource Hub

CREATE ACCOUNT

Shop permanent hair color on the Wella Company Official Professional Store. Visit now to find all your salon needs. 

Discover our range of professional hair toners for all your coloring needs. Shop now on the Wella Company Official Professional Store.

Shop hair lighteners on the Wella Company Official Professional Store. Visit now to find all your salon needs. 

Shop premium hair color products from the Wella Company Official Professional Store and elevate your salon experience. Visit now.

Discover our Care products from Nioxin Pro Clinical, available at Wellastore. Shop here for salone-quality shampoo, conditioner, leave-in treatments and more. 

display

Shop Nioxin Pro Clinical products on the Wella Company Official Professional Store. Find all your salon needs here.

Shop the Diamax Advanced Hair Thickening Serum by Nioxin Professional on Wellastore. Try now to boost hair thickness and volume for fuller-looking hair.

Buy OPI products on the Wella Company Official Professional Store. Visit now to find all your salon needs.

Shop Clairol products on the Wella Company Official Professional Store. Find all your salon needs here. 

Buy Sebastian Professional products on the Wella Company Official Professional Store. Find all your salon needs here.

Shop Wella Professionals products on the Wella Company Official Professional Store. Visit now to find all your salon needs.

Shop the No. 1 Salon Color Brand in the World*. Whether you're looking to create pure, balanced results, cover gray hair, or simply want to enhance natural color and boost shine, Wella Professionals has the best permanent hair dye products for your desired look. Wellastore offers a wide range of high quality permanent hair color shades from Wella Professionals. Our permanent hair color ranges are from Koleston to Illumina, all our permanent hair dye focuses on reacting well to all hair type's and reduces dry hair that normally happens when a permanent color is put onto natural hair. Perfect for all hair types, from gray coverage to blonde hair. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. 