01.11.2022 |
Wella’s Best of 2022
It’s hard to believe that we are already close to closing out 2022! With only two months left in the year, the holiday season is now upon us! Join Design Team Artist, Jamie Pierce-Elwell takes us through Wella Professionals best sellers. Learn more about Wella Professionals’ top lighteners, perma...
01.11.2022 | Color
Like Color Touch Then You’ll Love SHINEFINITY
Demi color now more than ever is becoming one of the most in-demand salon professional categories, which has many results-oriented stylists expanding their demi-color offerings. Did you know that more than 60% of clients find the appearance of roots unacceptable and prefer less obvious regrowth? ...
25.10.2022 | Care
ANNAKIKI at Milan Fashion Week SS 2023
Vincenzo Panico for WELLA PROFESSIONALS signs the hairstyles of ANNAKIKI. At the show, east meets west, the constructed hair typical of oriental cultures is mixed with the unstructured textures typical of western countries. To create this contrast, EIMI’s Extra Volume Hair Mousse and EIMI’s Therm...
25.10.2022 | Care
PHILOSOPHY at Milan Fashion Week SS 2023
Jawara, together with the WELLA PROFESSIONALS Team and Elisa Ferrari and Massimo Albini, Nail Artists together with the OPI team sign PHILOSOPHY’s hairstyles and nails. The summer season is the inspiration for the hair look seen on the catwalk. Sea, sun and salt that come to life in a hair wave a...
25.10.2022 | Care
MSGM at Milan Fashion Week SS 2023
Jawara, together with the WELLA PROFESSIONALS Team led by Tony Ross signs MSGM’s hairstyles. The curly texture on the lengths is the protagonist, made with different types of iron to make the waves uneven together with the Extra Volume Hair Mousse product by EIMI and Ocean Spritz by EIMI, as opp...
25.10.2022 | Care
FERRAGAMO at Milan Fashion Week SS 2023
Virginie Moreira, together with the WELLA PROFESSIONALS Team led by Andrea Gennaro. Nail Artist Sylvie MacMillan, together with the OPI team led by Massimo Albini sign the hairstyles and nails by FERRAGAMO. A minimal hair look for Maximilian Davis’ debut as the new Creative Director of Ferragamo,...
25.10.2022 | Care
SUNNEI at Milan Fashion Week SS 2023
Ramona Eschbach, together with the WELLA PROFESSIONALS Team led by Giovanni Ventura signs SUNNEI hairstyles. A hymn to the enhancement of the personalities of each of the pairs of twin models chosen for the show, a great preparation work to make the equality of the two members of the couple even ...
25.10.2022 | Care
MOSCHINO at Milan Fashion Week SS 2023
The Moschino Spring / Summer 2023 collection embodies the response of creative director Jeremy Scott to the despondency and problems that plague us today. His fil rouge is the lively atmosphere: we must be aware of what is happening around us, but at the same time also leave room for happiness. T...
25.10.2022 | Care
MAX MARA at Milan Fashion Week SS 2023
Shine and lightness are accentuated and enhanced by the hairstyles created by key stylist Lucas Wilson together with the Wella Professionals team led by Giorgio Parrivecchio on the occasion of the MAX MARA fashion show SS 2023. Simple and minimal hair looks accompany this season, super smooth an...
25.10.2022 | Care
ACT N.1 at Milan Fashion Week SS 2023
Everything starts from the Chinese Theater in Beijing. Here the masks of good and evil are mixed, showing an attitude of great care and respect for popular traditions, adding at the same time the details of the present generation. The way to go is that of diversity and contrast, highlighted by th...