01.03.2022 | Color, Prostories

Wella Color expert Meiju Thornley dives deeper into the fantastic benefits and takes a closer look at how SHINEFINITY performs on all types of hair. Experience the results on freshly colored hair, after three weeks and at six weeks of fade. With SHINEFINITY, the fading will always be subtle and t...

22.02.2022 | Care, Color, Prostories

Wella Design Team Artist Nicole Revish shows us how SHINEFINITY  is the perfect match for coloring wigs and hairpieces. To complete her color transformation on a lace front wig, Nikole also uses ILLUMINA Color and Blondorplex. Nicole loves SHINEFINITY , a zero lift demi-permanent color glaze beca...

22.02.2022 | Business, Color, Prostories

SHINEFINITY has finally arrived! Wella Professionals first zero lift, zero damage, long lasting color glaze which comes in a non-drip gel cream. Co-Creator Patricia Nikole loves SHINEFINITY because it provides true-to-tone results! With SHINEFINITY there is finally a glaze that goes beyond gloss ...

22.02.2022 | Business

Dreaded tax season is upon us, but don’t worry – your Wella family has got you. This year we have teamed up with Qnity to help you navigate your taxes and make them a little less scary. In the below video (yay, less reading!), Charlie from Qnity shares 8 tips to help you navigate those tricky tax...

14.02.2022 | Business, Color

Wella Color Expert Meiju Thornley beautifully articulates how SHINEFINITY fits into the larger Wella Professionals Color Portfolio by comparing our lines of color to different fabrics. With hair color and fabrics, it truly comes down to the difference in saturation, finish, and performance. SHINE...

14.02.2022 | Business, Color

Over the last 4.5 years, Wella Color Expert Meiju Thornley has worked on the global development of SHINEFINITY, the latest and most innovative demi-permanent line from Wella Professionals, designed to deliver true-to-tone color with zero lift, zero damage, while providing long-lasting color resul...

14.02.2022 | Color

SHINEFINITY  is the perfect complement when balancing ends whilst using permanent color Koleston Perfect or Illumina Color to saturate your clients’ roots. Create #AmarettoShine by inviting your clients to experience a SHINEFINITY balancing service. This is the perfect in-salon service for client...

10.02.2022 | Prostories

Name:  Nicole Revish Curtain @NicoleRevish Occupation / Salon Name: Designer & Salon Owner of Nicole Revish Salon | Wella Design Team Artist What do you love about the pro beauty industry? The opportunity to transform lives! What is the most meaningful part of your role as a Black artist in b...

08.02.2022 | Business, Color

Discover a Shine You Can Feel with Wella Professionals’ NEW Color Glaze. Translucent, true to tone, reliable results, with zero lift and zero damage in a no-drip gel cream clean formula. SHINEFINITY’s modern shade palette is the perfect balance of color and shine for unlimited possibilities on al...

08.02.2022 | Color

The Shimmer Melt Glaze created by Patricia Nikole @PaintedHair is the perfect salon professional color service to achieve modern painted hair looks on any level of hair. This service was designed to create a gradient and dimensional melting effect with a seamless blend! Hand painted lightened are...