06.12.2021 | Color
Your New Red Copper Pro Formula for Virtually Invisible Root Re-Growth with Color Touch By Wella Professionals
Wella Professionals Signature Artist Matthew Luce demonstrations how colorists can quickly create copper light with hand-painted dimension using Magma by Blondor and how to boost revenue with an express glossing glow service with Color Touch by Wella Professionals. Our demi-permanent, ammonia-fre...
01.12.2021 | Color
Pastel Horizon Blonde with Illumina Color by Wella Professionals
If you have a client looking to lighten up their holiday color with something strikingly dreamy, re-create Wella Professionals Signature Artist Lindsey Rice’s Pastel Horizon blonde transformation featuring Illumina Color. This premium color service pairs perfectly with a fresh pixie and will lead...
23.11.2021 | Color
Create a Rich Caramel Melt in 10 Minutes with Pure Glossing Featuring Koleston Perfect By Wella Professionals
Koleston Perfect is Wella Professionals purest permanent hair color cream providing up to 100% grey coverage. Its superior color technology also gives hair colorists the unique opportunity to offer luxurious express color transformations through glossing services. In the video, Wella Professional...
16.11.2021 | Prostories
Employee Spotlight: Anne
Name: Anne Title: Sr. Manager Shopper Marketing What do you love about the pro beauty industry? I love how this industry can help a person take care of and feel good about themself! What is the most meaningful part of your role? Being able to create and try new programs that excite and engag...
16.11.2021 | Care, Color, Cutting, Prostories
Lightning Bolt Color with Wella Professionals Blondor Multi Blonde Hair Lightener Powder and Color Fresh CREATE
On Wella Education Exposed, International Artist Marylle Koken and her team at The Harlot Salon in West Hollywood, California, transform their model’s naturally textured hair with lightning bolt color. They also design a 70s inspired shag with a razor cut. The creative color was perfected with ou...
12.11.2021 | Care
OPI’s Newest Professional Innovation Tool OPI Gel Lamp 3.0 Star Light
Professional Nail Technician for 25 years and Director of Global Education, Heather Reynosa introduces the new OPI Gel Lamp 3.0 Star Light. Having worked in owned and consulted with salons, Heather has educated and mentored professional nail technicians working in classrooms, on stages at trade s...
09.11.2021 | Color
Express Blending Glow Service with Color Touch Demi-Permanent Color
This holiday season create intense and soft grey blending with your go-to low commitment demi-permeant color solution, Color Touch by Wella Professionals. Our hero ammonia-free, multi-dimensional hair color for clients who want to disguise grey or change their tone more often. With Color Touch, y...
02.11.2021 | Color
From a Natural Level 3 to a Healthy Ice Blonde
Boston-based Field Signature Artist and blonding expert Jennifer Ng recently shared her meticulous blonding process for taking a client with a natural level 3 and pre-existing color on the ends to a healthy icy platinum blonde. Her secret to bringing this gorgeous color to life started with a tho...
02.11.2021 | Prostories
Employee Spotlight: Jennifer
Name: Jennifer Title: Sr. Manager Trade Marketing What do you love about the pro beauty industry? The passion and creativity of Wella Colorists. I am always amazed and exhilarated when I see how colorists bring our products to life. These amazing creative Wella people are why I chose my career...
26.10.2021 | Care, Prostories
EIMI by Wella Professionals Hits the Runway at Milan Fashion Week
View this post on Instagram A post shared by Wella Professionals Italia (@wellaprofessionals\_italia) Hairstylist Benjamin Muller and the Wella professionals Italia team led by our key stylist Vincenzo Panico created hairstyles for the Alberta Ferretti SS22 at Milan Fashion Week. In the runway ...