21.04.2021 | Business
How Wella is Contributing to More Sustainable Beauty
The discussion around sustainable beauty has reached a fever pitch, as consumers and industry experts alike have become more conscious of their impact on the environment. And, as it turns out, the average beauty routine is having a huge effect, with more than 80 billion plastic cosmetic container...
20.04.2021 | Color
How to Create Brown to Blonde Balayage
What happens when you combine brunette balayage with blonde balayage in one masterpiece? A lust-have brown to blonde creation that looks fresh from one season to the next. Versatile, eye-catching and glossy; this freehand style takes bronde locks to a whole new level, whether your client craves c...
13.04.2021 | Business
Employee Spotlight: Matt
Name: Matt Sproul Title: Senior Director, Trade Marketing (Hair Exclusives) What do you love about the pro beauty industry? The passion, the artistry, the creativity, and the fact that we are all in it to make people feel good about themselves! What is the most meaningful part of your role? ...
13.04.2021 | Color
Experience the Look of South Rio with Brazilian Illuminage
The popularity of balayage and blonding services continues to grow, inspiring this season’s movement: from balayage to Illuminage. Southern Rio de Janieiro is known for its famous Atlantic beach coastline, serves as the destination inspiration for this season’s hottest lightening and toning servi...
06.04.2021 | Business
Employee Spotlight: Karina
Name: Karina Title: Content Manager What do you love about the pro beauty industry? I love the expression, color and creativity that surrounds it. It truly is art, and as an artist myself it’s a super fun place to work. Also, being behind products that boost peoples self-confidence and express...
30.03.2021 | Color
Color Blocking on Curly Hair
Curly hair naturally adds contours and movement to your color that might otherwise look one dimensional. Have you ever considered color blocking to add even more variation to your curl-friends? Wella Brand Educator, 2020 BEA Natural Texture Artist of the Year and Curl Expert Akela Douglass (@ake...
30.03.2021 | Business
Employee Spotlight: Pratiti
Name: Pratiti Shah Title: Manager, Marketing & Business Analytics – Sally Beauty What do you love about the pro beauty industry? I love how it helps any individual feel more confident and amazing about themselves. Whether it’s getting your hair or nails done, it helps one to express themselves...
22.03.2021 | Business
Employee Spotlight: Jia (Amily)
Name: Jia (Amily) Title: Manager, Budget Commercial Operations Team What do you love about the professional beauty industry? This industry provides countless opportunities and you get to work with the most amazing and talented people! What is the most meaningful part of your role? Budgeting ...
19.03.2021 | Prostories
Artist Spotlight: Cassandra
Name: Cassandra Foehr @Cassandra\_Foehr Occupation / Salon Name: Session Stylist, Hush Sessions Studio – Henryville, PA What do you love about the pro beauty industry? I love the endless amount of education and inspiration I get at my fingertips. What is the most meaningful part of your role a...
18.03.2021 | Prostories
Artist Spotlight: Marylle
Name: Marylle Koken @kokentheharlot Occupation / Salon Name: Sebastian Professional International Top Artist, Salon Owner of Harlot Salon, Educator, Wife and Mother – Los Angeles, CA What do you love about the pro beauty industry? People. Not only clients but other stylists. Their stories inspi...