17.01.2023 | Color
Winter Blonde Formula
Wella Top Artist, @lootypics loves a rich and creamy winter blonde. With this look, he used a combination of freehand painting, a root shadow, and Illumina toner to achieve a blended and lived in blonde, proving depth and a little warmth for the winter months is a conversation we should be having...
17.01.2023 | Color
4 Services To Cover Gray Roots On Highlighted Hair
Not every gray coverage service is simple. When you’re dealing with hair with highlights, it can be tricky to camouflage silver strands without losing all that dimension. However, in this guide, we show you four techniques that work to cover gray roots on highlighted hair – from a next-generation...
11.01.2023 |
Hairdressers Against Human Trafficking
Human trafficking often crosses paths within the salon industry. In the last few years, Wellastore has helped bring awareness to salons by providing education to your businesses, including sending thousands of educational flyers and mirror clings to salons in order to bring attention to this crim...
10.01.2023 | Color
HOW TO GO FROM HIGHLIGHTS TO ALL-OVER BLONDE
ZARA KENYON & EDWARD SWEENEY TECHNIQUES COLOR As colorists, we love nothing more than seeing big hair transformations come to life in salons. There are few things more satisfying than a brown to blonde transition , or a fresh scattering of contrasting balayage. But one of the most eye-catching...
19.12.2022 | Color
CAN YOU GLAZE GRAY HAIR?
Yes, and we recommend you try it – especially on clients with dry hair who are seeking a zero-damage alternative to coloring their hair. With the SHINEFINITY Zero Lift Glaze, they can enjoy a sheer, translucent tint that refreshes their shade and neutralizes brassiness in just 20 minutes. Want i...
19.12.2022 | Care
HOW TO MAINTAIN FULL, HEALTHY HAIR IN COLD TEMPERATURES!
Thanks to the dreaded hat hair – not to mention the dehydrating effects of central heating – strands can appear limp and flat through the colder months. Lack of body is a common occurrence for fine hair battling the harsh winter elements, so work on removing product build-up and lifting from the ...
13.12.2022 | Color
Give your clients the gift of SHINE!
This holiday season, give the gift that never goes out of style – SHINE! For a silky-smooth transformation, consider pairing Koleston Perfect and Shinefinity in your formulas for a grey/white coverage and stunning, shiny finish. Check out our newest Shinefinity shades to color match your formula...
13.12.2022 | Color
Make waves this holiday season!
Holiday Season styling already in full swing? Watch the full tutorial below from Wellastore.com’s Ambassador, Cassandra Foehr to learn how to recreate this fun holiday look guaranteed to turn heads. Step by Step 1. Cassandra prepped the hair with the ColorMotion+ haircare regimen, then blew ou...
07.12.2022 | Color
Sip on this unforgettable brunette recipe!
Sip on this unforgettable brunette recipe. Although natural hair color trends are on the rise, you can still add extra dimension and artistry to turn a forgettable brunette to decadent and indulgent work of art. Watch the Soft Cognac video below to see how Jamie Pierce was able to help her clien...
01.12.2022 | Color
IT’S OFFICIAL: THIS IS THE SEASON OF NATURAL HAIR COLOR
It’s hard to remember a time when natural hair color was more popular than it is now. And we don’t mean untouched, virgin locks; we’re talking in-salon creations that boast a born-with-it radiance. Pastel tones, chunky highlights and other bold looks are still high on the trend agenda for the sea...