28.09.2021 | Prostories
Artist Spotlight: Luis
Name: Luis F. Rodríguez @luisfernando\_hair Title: Clairol / Wella Color Charm Top Artist / Master Stylist at Ulta Beauty – Allentown, Pennsylvania What is your favorite Wella, Nioxin, OPI, Clairol, Color Charm, Kadus or Sebastian product and why? I started my career as a Design Team Artist fo...
22.09.2021 | Color
Add Value to Your Color Service
You could color off the scalp to lessen skin sensitivity – but why compromise? If your client wants on-scalp color or lightening, apply a primer first. No matter what type of client you have, Marula Oil Scalp Primer is the perfect addition to any color service to keep your client happy and comfor...
21.09.2021 | Prostories
Employee Spotlight: Jesse
Name: Jesse Aparicio @helloimjesse Title: eCommerce Graphic Designer What do you love about the pro beauty industry? Coming from a design background, it would really just have to be the creativity everyone brings to their work. Being able to take one of your passions and turn it into a career ...
15.09.2021 | Prostories
Artist Spotlight: Adela
Name: Adela Cruz @artisticfontana Title: Owner/Operator at Artistic Nails in Fontana, California What is the most meaningful part of your role as a Hispanic artist in beauty? I can not only serve my clients in 2 languages, but also the opportunity to teach my craft in Spanish. I started my OPI...
15.09.2021 | Prostories
Artist Spotlight: Omar
Name: Omar Antonio @omarantoniosebastian Title: Sebastian Professional International Artist / Hairstylist First Impressions Salon & Spa – Benicia, California What is the most meaningful part of your role as a Hispanic artist in beauty? The ability to teach and inform. I like to mentor and insp...
15.09.2021 | Color
How to Create Red Ombre Hair
Any ombre hair color is covetable, but make it a fiery red ombre, and you’ve got the most Instagrammable gradient of all. Shades of auburn, cherry, mahogany and copper team flawlessly with this statement-making technique, giving your clients an update on radiant red hair that turns heads in and o...
07.09.2021 | Color
On Wednesdays, We Wear Pink
When it’s time for a tone and a touch up, @audrinapatridge trusts none other than @brianacisneros, @wellahairusa’s Global Ambassador! We sat down with Briana to chat about Audrina’s recent change up, and get the scoop on her latest shade. “Audrina was loving the way Koleston Perfect lasted all ...
23.08.2021 | Color
5 Blonde Hair Gloss Ideas for the Freshest Glow
By: Zara Kenyon & Anette Svensson Maintaining blonde hair is notoriously tricky. While freshly-colored locks look clean, crisp and glowy, without the right care, a lightened mane can quickly fade brassy and dull. That’s why, when you’re working with blondes, it’s not just about creating their pe...
23.08.2021 | Prostories
Employee Spotlight: Darlene
Name: Darlene Sritapan Title: Education & Capability Manager, North America OPI What do you love about the pro beauty industry? I love that it doesn’t matter what language you speak in the beauty industry, we all speak nail or hair. The artistry of the craft keeps me passionate! What is the m...
18.08.2021 | Color
Is your Client’s Scalp Sensitive to Color?
TRY THIS IF YOUR CLIENT’S SCALP IS SENSITIVE TO COLOR Picture the scene: your client is asking you for root-to-tip highlights or an all-over red shade, but their scalp is sensitive to hair color. Every formula leads to a tingling or slight itching… So, what should you do? You don’t want them dea...