25.03.2022 | Color
Unboxing new SHINEFINITY Corrective Must-Haves Color Kit with Wella Signature Artist Tommy Gentile
Learn how to correct with shine you can feel! Join Tommy as he shares 1 of 4 New SHINEFINITY Trial Kits. The Corrective Must-Haves Color Kit pairs perfectly with the 20 min SHINEFINITY corrective glaze service This is your go-to service for natural-looking soft color correction. Fast and gentle t...
22.03.2022 | Business, Care, Prostories
Shoot for the Moon and Enter the 2022 Beauty Envision Awards
Get creative and discover the products last year’s CREATIVE ARTIST finalist used and get inspired to create your winning look! TrendVision, one of the most prestigious events in the salon professional industry, presents to you the 2022 Beauty Envision Awards. The professional beauty industry has ...
22.03.2022 | Color, Prostories
Experience the Best SHINEFINITY Tones of the Season with Wella Signature Artist Lindsey Rice
Lindsey has been working behind the scenes with SHINEFINITY for many months and has recently provided us with her recommendations for the most desirable shades of the season. Shop her must haves today! “SHINEFINITY not only provides a beautiful veil of soft color but is truly shine you can feel. ...
15.03.2022 | Color
SHINEFINITY Services and Hero Shades to Create Shine You Can Feel
Join Meiju Thorney and take a closer look at it all the SHINEFINITY services we have to offer. Experience our two core services SHINEFINITY Glaze and Shimmer Melt Glaze. Learn more about our other services Speed Glaze, an adaptation of your SHINEFINITY Glaze but the aim is a fast, efficient ser...
15.03.2022 | Color, Prostories
Unboxing new SHINEFINITY Best Blondes Kit with Wella Signature Artist Erik Thrane
Learn how to create your best blondes with Erik as he shares 1 of 4 new SHINEFINITY Trial Kits. The Best Blondes Kit pairs perfectly with the 20 min SHINEFINITY glaze service or the 10 min Speed Glaze service. Use your desired service after any BLONDOR blonding service, standalone, or for virgin ...
09.03.2022 | Care
Discover the Vitality of Natural Ingredients Powered by Clean Science with New Elements by Wella Professionals
Wella Professionals most natural care line Elements has finally arrived on WELLASTORE.COM! Elements offers care solutions with natural ingredients powered by clean science, featuring products and services your clients will love. With Elements, you can expect everything you need to take your clien...
09.03.2022 | Color
Shimmer Melt Glaze with Wella Professionals Signature Artist Carrera Alvarez
Wella Signature Artist Carrera Alvarez takes us through the SHINEFINITY Shimmer Melt Glaze trial kit packed full of everything you need to create a beautiful color melt with natural dimension and shine. Co-Created by Wella Professionals Ambassador Patricia Nikole @PaintedHair this new salon tech...
08.03.2022 | Business, Prostories
Celebrate International Women’s Day with Stylist Amanda Casey
Celebrated on March 8 every year, International Women’s Day is a day dedicated to honoring the achievements of women throughout history and across the globe. It is a day for ALL women to band together to fight for gender parity and women’s rights. Through Wellastore Prostories, we connected with ...
01.03.2022 | Care, Color, Prostories
Create Comfy Vanilla Blonde with new Shadowlights featuring Koleston Perfect
Upgrade your classic highlights by weaving lights in different multi-tones. With Wella Professionals new Shadowlights service featuring Koleston Perfect contrasting tones are woven through the hair creating high-precision multi tones that are supremely blended even on extreme hair lengths. In th...
01.03.2022 | Care, Color, Prostories
Return of Deep Reds with new Shadowlights featuring Koleston Perfect
Classic highlights are a core service in the salon, but how do we transform monochrome highlights to add dimensions that look near enough to appear natural? This season’s preferred technique which features pure glossing by Koleston Perfect, is Shadowlights. Upgrade your classic monochromatic high...