24.10.2023 | Color
7 Must-Try Fall Haircolor Formulas
Fall in love with these rich Autumn colors and complement your favorite sweater-weather vibes. From cinnamon spiced strands to chestnut hues, celebrate the season with these fall looks. Looking for a little inspiration or a big transformation? Stay inspired with the top haircolor formulas of Fall...
23.10.2023 | Color
TREND ALERT: Hot Chocolate Inspired Haircolor and Nails
Is there anything better than a warm cup of hot chocolate, topped with marshmallows on a crisp autumn day? Why stop at the mug? This fall we are taking the cozy charm of hot chocolate to a whole new level with Hot Chocolate Haircolor and Nails, reigning as one of the top trends of the season. Che...
23.10.2023 | Color
Shinefinity Crystal Glaze 00/00: What? Why? How?
Who doesn’t love healthy, shiny hair? Elevate your salon business with Wella Professionals Shinefinity Zero Lift: Crystal Glaze 00/00. Discover WHAT it is, WHY you need it and HOW to use it in the salon.
23.10.2023 | Prostories
#PROTIPS with Wella Signature Artist Lindsey Rice
Discover industry secrets and PROTIPS from your favorite salon professionals. This week we spotlight Wella Professionals Signature Artist, Lindsey Elyzabeth Rice @lindsey.wella. spotlight Wella Professionals Signature Artist, Lindsey Elyzabeth Rice @lindsey.wella. Based in San Diego, California –...
23.10.2023 | Color
CELLOPHANES: DAMAGE FREE COLOR GLOSS
Embrace a world of vibrant possibilities with an express salon service to increase revenue and create beautiful color results. Sebastian Professional Cellophanes are a semi-permanent haircolor formula that strengthens hair, preserves moisture and enhances shine to deliver a translucent and natura...
23.10.2023 | Color
BLONDORPLEX: WHAT IS IT? WHY DO YOU NEED IT?
Looking to go blonde but you don’t want to compromise the integrity and health of your hair? We get it. In a world where trends and personal style are constantly evolving, safely lightening the hair has become an art form. The secret to minimizing damage, while keeping integrity intact is built o...
23.10.2023 | Color
8 Copper Formulas For Major Fall Inspo
‘Tis the season for pumpkin spice lattes, fall colors and copper hues. Follow along as we share professional formulation ideas to achieve the perfect shade, sass and style for an unforgettable autumn look.
23.10.2023 | Care
Blonde Maintenance 101
It’s time to spill the tea on the best kept secret to help maintain beautiful salon blondes. Did you know Wella Professionals Color Fresh Masks are designed to pro-long the life of your signature blonde haircolor? Formulated with direct dyes and conditioning agents to deliver balanced color hues ...
23.10.2023 | Care
5 Must-Haves For The Perfect Brunette
Whether you’re a natural brunette or you’ve crossed over to the darkside, taking care of your hair is essential to maintain shine, richness and vibrancy. Follow along as we explore five must-have’s for happy and healthy hair. From nourishing products to lifestyle tips, we’ve got you covered on th...
23.10.2023 |
#PROTIPS To Increase Retail Sales In Your Salon
The connection between a hairstylist and salon guest is one of a kind. From transformational makeovers, expert advice, confidence boosts, self-care insights, haircolor trends and haircare tips; some of life’s biggest moments happen in the salon. Every salon visit includes the opportunity for a s...