03.08.2022 | Color
SHINEFINITY: Two Gorgeous Looks, One Amazing Product
With SHINEFINITY there are infinite color possibilities, in the video, the talented Rosi showcases two unique ways she uses SHINEFINITY. On her first client she creates a blonde panel glazed with SHINEFINITY. A panel is also a great way to tease blonde on clients who are curious about go blonde. ...
02.08.2022 | Care
August is National Hair Loss Awareness Month
Hair loss affects millions of adults. Now more than ever, educating ourselves on the challenges of hair loss is essential. As you may know, thinning hair can be challenging to style and may lead to one feeling self-conscience. With hair loss, it’s important to know there is help with styling and ...
27.07.2022 | Care, Color
Revive or Refresh Blondes, Brunettes, and Reds with Color Fresh Mask Natural Collection Salon Services
If you are searching for fresh salon offerings that provide visible color dimension and shine while leaving your clients feeling fantastic, then Color Fresh Masks by Wella Professionals natural collection is for you! Choose from 7 natural-looking direct-dye masks packed with rich care ingredients...
12.07.2022 | Business
Stock Up On Our Top Sellers
Can you believe it’s already mid-July? Now that we are in the back half of 2022 this is the perfect time for you to begin preparing your service strategy to ensure that you can maximize your yearly profits and meet the needs of your regular and new clients. One of the most important recommendatio...
12.07.2022 | Care
Our Swimmers Guide to Healthy Hair and Scalp
There is nothing more relaxing during the hot summer months than cooling off with a refreshing swim! Pool time is always so serene until you experience hair and scalp damage from chlorinated water and sun exposure. Keep reading to learn how to minimize damage and some of our summer care must have...
28.06.2022 | Color
Break Down the Barriers of Toning with Wella Professionals Color
Wella Color Experts Edward Sweeney and Annet Svensson explain the principles of lightening and toning. Learn how to strengthen the decisions you make as a colorist to create better services for your clients. This video below will guide you through your decision process to better understand how t...
28.06.2022 | Color
Brightening Summer Balayage Placement with @jennifer.wella
Wella Signature Artist Jennifer Ng shows us this season’s ideal balayage placement to brighten hair for summer! Learn how to approach every aspect of balayage with Blondor FreeLights, from consultation to the final look, with Jennifer’s #PROtips. In addition to balayage technique, Jennifer also s...
21.06.2022 |
Celebrate National Pink Day on June 23rd with SHINEFINITY!
Discover #pinklemonadehair with new SHINEFINITY 09/65 + 07/75. Wella Professionals’ latest color line allows your clients to experience a color gloss that lasts 6 weeks, with zero lift, zero damage, and reliable color results. Keep reading to learn how to create the look in 3 simple steps! COLOR ...
14.06.2022 | Prostories
Team Wella Rides in the AIDS/LifeCycle 7-day Cycling Tour
$iframe Congratulations to our QT Affinity Group co-leaders John Pierson (He/Him/His) and Nathan Andrew Creger who participated in the AIDS/LifeCycle 7-day cycling tour this month. Their fundraising efforts contributed to the $17M+ total raised by this year’s event to help support the Los Angele...
14.06.2022 | Color
Vibrant Red Gray Coverage Melt Created by @sydniiee
Stylist @sydniiee from Visalia, California creates a beautiful summer red with some of her favorites from Wella Professionals. To shop this look, use code SYDNIIEE at checkout for exclusive savings! Check out the video below to see how Sydniiee used BlondorPlex and foils first to add dimensional ...