13.09.2022 | Prostories
Most Hyped at BTC: Hyper Natural Collection
month Ambassador Briana Cisneros, Global Artist Sonya Dove, and Design Team Artist Nicole Revish presented Wella’s brand new collection in Orlando, where 2,500 hairdressers from all over the country came together for one of the best industry events of the year. The Wella team showcased techniques...
13.09.2022 | Color
Expensive Brunette Hair is the Richest Look Around
Expensive blonde isn’t the only hair trend making a splash in salons. Now, expensive brunette hair is here to bring added depth, dimension, and gloss to darker hues. But don’t be fooled by the name; this trend isn’t going to leave your clients broke, it’s simply going to enhance their existing b...
13.09.2022 | Prostories
Meet Wellastore Ambassador Cassandra Foehr
We are excited to introduce Cassandra Foehr as our Wellastore Ambassador. Cassandra will collaborate to create business and artistry-driven content with a particular focus on how-tos and new promotions. She will also share her real-life tips for success with our Affiliate and Friends with Benefit...
02.09.2022 | Color
Your Go-To Brushes for Hair Painting
Wella Signature Artist Tommy Gentile always recommends having a variety of brushes on hand when doing balayage – specifically Wella Professionals Large Color Brush and Small Color Brush. He loves the soft feathered bristles that work beautifully for smooth applications and are made of strong Poly...
02.09.2022 | Color
Step into Fall Color with Wella Micro Root
Wella Color Expert Annet Svensson shares the latest technique from Wella Professionals House of Tone Advanced Toning, The Micro Root. This is Annet’s go-to to enhance highlights – it’s the perfect service if you want to add soft shadow and natural depth. The Micro Root is a technique that can be ...
23.08.2022 | Care
NIOXIN Diamax and Diamax Advanced – What’s the Difference?
As we continue National Hair Loss Awareness Month, Education Manager Chris Savala shares how to combat thinning with NIOXIN Diamax and Diamax Advanced. These diameter-boosting treatments possess the same HTX technology, caffeine, niacinamide, and panthenol. Each of these treatments helps to incre...
23.08.2022 | Color, Prostories
Wella Trained Colorist Named 2022 Best Colorist by Boston Magazine
Ini Spahiu of Salon Mario Russo named 2022 Best Colorist in Boston Magazine. The talented Ini who joined the team of Mario Russo in 2011 delicately balances science with the art of creating just the right bespoke formulations – color is her favorite Wella Professionals products include Blondor Fr...
04.08.2022 | Color
Balayage Power Pair Blondor Freelights and SHINEFINITY
Create foil-free sunkissed hair with Wella Professionals Blondor Freelights. This unbeatable lightener is our most intuitive and precise way to create dimensional hair. To perfect your Freelights work, enhance your lighting service with SHINEFINITY. Wella Professionals must have glaze that provid...
04.08.2022 | Care
Selecting the Nioxin System Kit That’s Perfect for You
Did you know NIOXIN is the most awarded brand for thinning hair in the USA? As a leader in the fine and thinning hair category backed by more than 30 years of dedicated independent research, your clients will feel confident that NIOXIN has a solution for them! System kits are one of the best opti...
03.08.2022 | Color
Natural Highlights with Koleston Perfect Color
Discover how to create healthy multi-dimensional color with Koleston Perfect. Our purest permanent color is not only your go-to for 100% gray coverage, but it also has a beautiful selection of shades made with damage-reducing technology. With Koleston Perfect, you can expect up to five levels of ...