02.01.2024 | Color
5 Salon Secrets to Achieve the Perfect Copper
Copper tones bring warmth and vibrancy to any look, but achieving the perfect shade, depth and balance is not always an easy task. Learn the art of shade selection, formulation and application, tailored to the unique characteristics of every salon guest. Follow along as we reveal five salon secr...
01.01.2024 | Color
Beyond the Stars: Your 2024 Beauty Horoscope
Start the New Year by exploring your personalized beauty horoscope. Discover how each zodiac sign can shape beauty choices for 2024. From bold styles and eye-catching colors to classic looks and timeless hues, let the stars guide your path to beauty and confidence in the New Year.
18.12.2023 | Color
Top Hair Color Trends of 2024
As we count down to the New Year, get ready to discover the top hair color trends that will define 2024. From bold and daring, to soft and natural, warm and vibrant tones are set to take center stage. Follow along as we explore the top shades predicted to steal the show, shaping the new year with...
17.12.2023 | Color
Pop, Fizz, Sparkle: Champagne Blonde
Add a touch of luxury and sophistication with a seamless blend of blonde and rose gold hues. Raise a glass to Champagne Blonde as we explore three varietals that will have your salon guests toasting to the season. Cheers!
15.12.2023 | Color
Color Touch + Welloxon Perfect Pastel Developer
Color Touch Emulsion took a coffee break, but we have a charming substitute sipping tea in the salon. Meet Welloxon Perfect Pastel Creme Developer, 1.9% (6 volume)… your new haircolor BFF. In response to the temporary North American unavailability of Color Touch Emulsion 1.9% in liters and gallon...
15.12.2023 | Prostories
#PROTIPS with Wella Signature Artist Jennifer Ng
Discover industry secrets and PROTIPS from your favorite salon professionals. This week we spotlight Wella Professionals Signature Artist, Jennifer Ng @jennifer.wella. For 13 years, she has perfected the craft of cutting, coloring and styling to create complete transformations for her salon guest...
12.12.2023 | Color
Pantone Color of the Year 2024: Peach Fuzz
Step into the new year with the warmth of 2024 Pantone's Color of the Year: Peach Fuzz. “A velvety gentle peach whose all-embracing spirit enriches mind, body and heart.” A versatile shade delivering soft elegance and fun sophistication. Follow along as we share our favorite hair and nail shades ...
11.12.2023 | Care
5 Winter Haircare Tips for Healthy Hair
Winter is here and so are the challenges for maintaining healthy and happy hair. Grab your hot chocolate and sit back as we unwrap five secrets to ensure proper protein and moisture balance, color vibrancy, shine and protection against the elements of the season.
02.12.2023 | Color
Brunette Season: Top 5 Favorite Formulas
From deep chocolates to warm chestnuts , Brunette Season has officially arrived. Discover our top 5 favorite formulas and take your brunettes to the next level. Whether your guest is looking for a subtle change or a bold transformation, these carefully curated formulations are sure to add the de...
02.12.2023 | Care
Which Shampoo is Right for You?
Choosing the right shampoo may seem simple, but the variety of options can be overwhelming. Follow along as we share essential tips to select the best shampoo for you and your unique hair needs. From battling dryness, enhancing volume, preserving color, building strength, managing texture and mo...