29.09.2022 | Color
Rewatch: SHINEFINITY Takes the Main Stage
Still haven’t tried SHINEFINITY ? Let us take you on an unforgettable SHINEFINITY journey covering everything from product usage to service opportunities on the main stage. Wella Professionals first zero lift, zero damage, long lasting color glaze which comes in a non-drip gel cream. In the Vide...
29.09.2022 | Color
Best Blondes Ever with SHINEFINITY
With SHINEFINITY your blondes will be better than ever! Master the quick but versatile Speed Glaze Service ideal for in between color appointments or to adjust warm parts of blonde hair all while getting the benefits of healthy-looking shine with irresistible hair feel. In the video featured belo...
29.09.2022 | Color
#pinklemonadehair with SHINEFINITY
Discover #pinklemonadehair with new SHINEFINITY 09/65 + 07/75. Wella Professionals’ latest color line allows your clients to experience a color gloss that lasts 6 weeks, with zero lift, zero damage, and reliable color results. Keep reading to learn how to create the look in 3 simple steps! COLOR ...
28.09.2022 | Color
What to Know Before you Go for the Glow with SHINEFINITY
In this glowing feature, you will discover the key highlights of SHINEFINITY to help get you started using this remarkable color glaze with your clients straight away. SHINEFINITY, our most innovative demi-permanent line designed to deliver true-to-tone color with zero lift, zero damage, and long...
27.09.2022 | Color
5 New SHINEFINITY Shades and Top Tips for Success
SHINEFINITY welcomes a palette inspired by the confident and encouraging natural shades of the seasons with a twist. These colors are infused with exciting accents from warm amber hues to dark olive undertones and smoky lavender touches. This season, we make natural an elevated statement full of ...
27.09.2022 | Color
How to Create the Sweetest Pink and Blue Hair
Sometimes a hair color clash just works – like when you go monochrome with black and white tones, or paint a full head of pastel hair hues that stand out side by side. One of our all-time favorite color clashes can be found in the pink and blue hair color trend; a look so show-stoppingly fun and ...
23.09.2022 | Prostories
2022 Beauty Envision Award Winners!
We are thrilled to be highlighting the 2022 Beauty Envision Award winners! This year, we had 8 diverse categories that allowed North American salon professionals, in all stages of their careers, to put their skills to the test and envision the next era of beauty. We’d like to introduce you to our...
20.09.2022 | Color
2023 Autumn / Winter Trend Alert: Wella Professionals Signature Naturals
Now more than ever color has become a vehicle to infuse more positive vibes and confidence into our lives. Wella Professionals sees this as the perfect moment to revamp natural hair color and explore the beautiful connection between naturals tones and energy that flows through the Autumn and Wint...
20.09.2022 | Care, Cutting
Equis Atelier and Wella Ed Launch Series of Spanish Education
Check out stylist Adrean De La Parra in action as he demonstrates a beautiful long-layered haircut. This cutting technique and style is perfect for thick, coarse hair. If you are interested in learning more about Wella Professionals Eimi styling line you will be blown away at the finishing approa...
20.09.2022 | Care
7 Ways to Moisturize Curly Hair
Are your dry, frizzy curls weighing you down? If your curly hair is damaged and dehydrated, take it as a sign that it’s time to reassess your daily care routine. There are many ways you can top up moisture levels and revive parched, split end-prone strands. Bonus: when you work on rehydrating cur...