22.01.2024 | Color
TREND ALERT: Pink Hair Color and Nails
Get ready to paint the town PINK as we explore one of the hottest trends of 2024. From soft rose to subtle blush, pink takes center stage with a fusion of sweet sophistication and fun. Embrace the trend and get inspired to create the top salon looks right now.
22.01.2024 | Color
5 Expert Techniques: Wella Professionals Koleston Perfect
Experience a touch of elegance and simplicity with Wella Professionals Koleston Perfect permanent haircolor. The first and only professional color to combine uncompromised performance, metal purifier, and ME+ dye technology. Wella Professionals Koleston Perfect provides pure, balanced results wit...
19.01.2024 | Prostories
#PROTIPS with Wella Signature Artist Jessica Stranieri
Discover industry secrets and PROTIPS from your favorite salon professionals. This week we spotlight Wella Professionals Signature Artist, Jessica Stranieri @jessica.wella. Jessica is a North American Wella Professionals Signature Artist, traveling throughout the Northeast and Mid-Atlantic regio...
15.01.2024 | Color
Blondor Soft Blonde Cream: What? Why? How?
Step into a world of beautiful blondes with Wella Professionals Blondor Soft Blonde Cream. Crafted with precision and expertise, the innovative formula is designed to achieve the perfect balance between lightening and care. Follow along as we discover product selection, formulation and applicati...
15.01.2024 | Care
Beyond the Blowdry: Heat Protection Essentials
Exposure to hot tools and high temperatures can leave hair feeling dry, damaged and broken. Elevate your hair game with the ultimate heat styling and haircare essentials. Follow along as we discover professional hair-saving heroes, ranging from lightweight sprays, to nourishing treatments to hydr...
15.01.2024 | Care
Nailing It: The OPI Guide to Healthy Nails
Unlock the secrets to healthy, beautiful nails and discover how to repair damage effortlessly. From hand washing, exposure to harsh chemicals and rigorous daily tasks; our nails encounter opportunities for damage every single day. Follow along as we share the ultimate OPI guide to healthy nails ...
08.01.2024 | Care
Pump Up the Volume: 6 Must-Have Products to Elevate Your Look
Are your salon styles falling flat? Join us as we share six must-have products to elevate the look and achieve beautiful volume, bounce and shine. From volumizing shampoos and conditioners, to touchable volume sprays and mousses - unveil the secrets to achieve full, vibrant hair with our carefull...
08.01.2024 | Color
Wella Color Fresh CREATE: What? Why? How?
Step into a world of vibrant hues and endless possibilities with Wella Professionals Color Fresh CREATE. The ultimate hair color palette, with intermixable shades that redefine the boundaries of traditional haircolor. Let self-expression meet beauty as we explore everything you need to know to cr...
08.01.2024 | Prostories
#PROTIPS with Wella Signature Artist Tommy Gentile
Discover industry secrets and PROTIPS from your favorite salon professionals. This week we spotlight Wella Professionals Signature Artist, Tommy Gentile @tommy.wella. Over his 10-year career, Los Angeles based Wella Signature Artist, Tommy Gentile, has developed a love for continuing education. A...
02.01.2024 | Color
Blonding 101: How to Select the BEST Lightener
As a leading name in the beauty industry, Wella Professionals Lighteners have become synonymous with precision and excellence. Follow along as we explore the Wella Professionals Blondor portfolio and discover how to select the BEST lightener for your salon blonding services. From on-scalp, off-...