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Meet Wella Care and Color Expert Christopher Hetherington Rea

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Celebrate Earth Month with Sustainable Packaging from Elements

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Unboxing new SHINEFINITY Corrective Must-Haves Color Kit with Wella Signature Artist Tommy Gentile

Shoot for the Moon and Enter the 2022 Beauty Envision Awards

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Experience the Best SHINEFINITY Tones of the Season with Wella Signature Artist Lindsey Rice

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SHINEFINITY Services and Hero Shades to Create Shine You Can Feel

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Unboxing new SHINEFINITY Best Blondes Kit with Wella Signature Artist Erik Thrane

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Discover the Vitality of Natural Ingredients Powered by Clean Science with New Elements by Wella Professionals

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Shimmer Melt Glaze with Wella Professionals Signature Artist Carrera Alvarez

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Celebrate International Women’s Day with Stylist Amanda Casey

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Create Comfy Vanilla Blonde with new Shadowlights featuring Koleston Perfect

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Return of Deep Reds with new Shadowlights featuring Koleston Perfect

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Discover our range of Intensive Treatments by Nioxin Pro Clinical, available on Wellastore. Shop now for shampoo, leave-in treatments and more here. 

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Discover our Care products from Nioxin Pro Clinical, available at Wellastore. Shop here for salone-quality shampoo, conditioner, leave-in treatments and more. 

Shop the full catalog of Nioxin Pro Clinical products - including items from the Scalp + Hair Systems, the Scalp Relief range, and more - at Wellastore.

Shop the No. 1 Salon Color Brand in the World*. Whether you're looking to create pure, balanced results, cover gray hair, or simply want to enhance natural color and boost shine, Wella Professionals has the best permanent hair dye products for your desired look. Wellastore offers a wide range of high quality permanent hair color shades from Wella Professionals. Our permanent hair color ranges are from Koleston to Illumina, all our permanent hair dye focuses on reacting well to all hair type's and reduces dry hair that normally happens when a permanent color is put onto natural hair. Perfect for all hair types, from gray coverage to blonde hair. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. 