09.06.2022 | Care
A More Colorful Future with The Trevor Project
Our Power of Hue Collection is a statement-making technicolor rainbow that will empower you to speak up, stand out, and show the world hue you are.\* It’s important to us that every member of the OPI community not only has the tools to express themselves boldly, but that they feel supported when ...
07.06.2022 | Color, Prostories
The Perfect Silky Beige Blonde for Summer Created by @thescissorsammurai
Stylist @thescissorsammurai and owner of off 7th salon in Centereach, NY creates a beautiful silky beige blonde balayage with all Wella Professionals Color. Use code SAMANTHA at checkout on Wellastore.com to shop this look and all your Wella favorites to receive a special savings. To create somet...
07.06.2022 | Color
Men’s Gray Blending for Father’s Day with Every Wella Professionals Color Line
With Father’s Day around the corner, there is no better time to invite your clients to book color services for themselves, their husband, or their father! A gray blending color service is an excellent option for many men who have never tried color before. Signature Artist Erik Thrane takes us thr...
01.06.2022 | Business, Color
Take Charge of Growing your Annual Revenue with New SHINEFINITY Services
Adding on new services is one of the fastest ways to boost your profits and increase long term loyalty with new and existing clients. Learn how to easily make 31K+ more per year by adding 10+ SHINEFINITY services per week. Keep reading to find out how SHINEFINITY is the perfect service innovation...
01.06.2022 | Color, Prostories
Frosty Rosé Brunette with BlondorPlex and Koleston Perfect created by @thejennshin
Stylist @thejennshin and owner of Jenn Shin Studios in Rockville, Maryland creates a beautiful Color Melt with some of her favorites from Wella Professionals. To recreate this look shop on Wellastore.com using code JENN at checkout to get exclusive savings! To start, Jen adds dimension and bright...
24.05.2022 | Color
The Best of Natural Blending with ILLUMINA and SHINEFINITY
Learn how to use SHINEFINITY glaze and ILLUMINA color at the same time with Wella Signature Artist Jay Thornhill. SHINEFINITY is the perfect choice for refreshing ends while using ILLUMINA color is great to cover or lift regrowth. With this kit, you can create soft and natural looks while retaini...
24.05.2022 | Care, Color
Your Wedding Prep Guide with SHINEFINITY and Color Fresh Mask
Signature Artist Tommy Gentile shares his top tips for bridal season to help you prepare your brides for their special day. Whenever you have a bridal client coming to you to perfect their color for their wedding day, Tommy recommends trying to complete color services about a week to two weeks o...
17.05.2022 | Color
How to: Men’s Gray Blending with SHINEFINITY by Signature Artist Erik Thrane
With SHINEFINITY your guests looking to soften or disguise gray hair can expect very low commitment natural color that will gradually fade out over time. In the video, Erik highlights SHINEFINITY shade 07/81 Medium Blonde Pearl Ash (Smoky Opal). See how Erik creates the perfect cool smokey tone t...
17.05.2022 | Color
Wella Color Experts Meiju Thornley and Christopher Hetherington Rea Share New Color Touch Discovery
Follow along to get to know Color Touch Demi-Permanent Color and how to use it with your regular clients and potentially new color clients. Learn everyday services that can be integrated into your service menu. The team shares their tips on transformative toning techniques, so you feel confident ...
10.05.2022 | Color
Discover the Best Wella Professionals Products for Any Lightening Service
Signature Artist Tommy Gentile invites us into the Wella Studio in Los Angeles to learn all about Blondor by Wella Professionals. This lightening range has an array of products that achieve excellence across the full blonde spectrum, helping you create the perfect color solution for your clients....