03.05.2022 | Care, Color
Perfect Your Services with New WellaPlex Bond Builder Discovery
Global Wella Experts Christoper Rea and Julie Lapite share new and existing updates to the WellaPlex Bond Builder System. In the video, you’ll learn more details about WellaPlex, how it works, and how to use it during different lightening or coloring services. Did you know that amino acid bonds i...
03.05.2022 | Prostories
New Moms Guide with Wella Expert Christina McCarver
Christina manages the North American Wella Education social media ecosystem as well as our community of artists. She’s also a hairstylist and a mother of two who just recently had a baby. In the video, Christina shares advice for moms that are about to go on my maternity leave, those returning to...
03.05.2022 | Prostories
Wella Professionals Celebrates Mother’s Day with Prostories
Meet Heather Mundis, outstanding stylist & mom from @theguesthousesalon in York, Pennsylvania. Heather recently shared her story with the WELLASTORE team. Follow Heather’s professional journey @heatherscissorhandzz on do you manage your workload as a stylist and a mom? I work part-time and I hav...
26.04.2022 | Color
Explore the Usage of Two Unique Activators with SHINEFINITY
To create beautiful, customized color in the salon with SHINEFINITY, we have developed two unique activators to take your services to the next level. Although your ratio is always one part color to one part of activator, you have the flexibility to apply SHINEFINITY in multiple ways. Checkout the...
18.04.2022 | Color, Prostories
Create your Best Summer Blondes with Wella Signature Artist Jay Thornhill
With SHINEFINITY your blondes will be better than ever! Master the quick but versatile Speed Glaze Service ideal for in between color appointments or to adjust warm parts of blonde hair all while getting the benefits of healthy-looking shine with irresistible hair feel. In the video featured belo...
18.04.2022 | Care, Color, Prostories
Meet Wella Color and Care Expert Julie Lapite
With over 20 years hair industry experience from managing a busy salon clientele in leading London, UK salons, and traveling the globe, Julie moved from the busy streets of London to join the Global Wella team 5 years ago in Geneva, Switzerland. Julie’s passion has always been color and believes ...
12.04.2022 | Care, Color
How to Care for SHINEFINITY Zero Lift Glaze
Have you and your clients experienced SHINEFINITY, our new translucent demi-permanent hair color, that’s zero lift, zero damage, and offers true-to-tone reliable color results. When introducing a new color range, it’s essential to also offer the right products for at-home care. We’ve got two amaz...
12.04.2022 | Business
Impactful Sustainability Measures You Can Take as a Stylist
As we continue to celebrate Earth Month all April, there are many ways that stylists can learn to adapt their working styles to be more sustainable. In today’s world, our clients expect more, and consideration for the environment and awareness of the ingredients you are using are valuable to upho...
05.04.2022 | Prostories
Meet Wella Care and Color Expert Christopher Hetherington Rea
Christopher works as the Global Education Design Manager overseeing many exciting projects at our global headquarters in Switzerland. Before moving into his current role, Christopher was a Technical Educator for Wella Professionals and Sassoon Professional in London. During his varied career, Chr...
05.04.2022 | Care
Celebrate Earth Month with Sustainable Packaging from Elements
Happy Earth Month! April is Earth Month which is celebrated in junction with Earth Day on April 22nd. The idea is that we should care and learn about our planet for more than a single day of the year. You can celebrate by researching the realities of climate change and sustainability and help ot...