25.10.2022 | Care
AC9 at Milan Fashion Week SS 2023
Asymmetries, contemporaneity, and hyper-femininity are the key elements enhanced by the hairstyles created by key stylist Ramona Eschbach together with the Wella Professionals team led by Giorgio Parrivecchio on the occasion of the AC9 fashion show SS 2023. A smooth hair base obtained with a pre...
25.10.2022 | Care
ROBERTO CAVALLI at Milan Fashion Week SS 2023
The Cavalli woman is inspired by the figure of Grace Kelly. The idea of movement is accentuated by the hairstyles created by key stylist Pier Paolo Lai together with the Wella Professionals team on the ROBERTO CAVALLI fashion show SS 2023. The hair displacement effect is created by a row-non-row...
25.10.2022 | Care
DIESEL at Milan Fashion Week SS 2023
Cyndia Harvey, together with the WELLA PROFESSIONALS Team led by Vincenzo Panico create strikingly beautiful hair at fashion week last month. An explosion of color enhances the powerful figure of the woman both on the clothes and hair. The concept of regrowth is enhanced by hairstyles. A scruffy...
21.10.2022 | Care
From Halloween to Every Day the best Sebastian Professional Hair Products
Create frightfully good style with 5 of the best liquid tools hand selected by Top Artist Anthony Cress. Sebastian Professional was born from a vision of beauty without boundaries. Think outside the lines of your craft, and follow your artistic ambition to the edge, creating new possibilities for...
18.10.2022 | Business
Mastering the Client Experience
In this video Wella Company Manager for Education Capability Anna Holaday will take you through the Client Experience. She shares tips on defining, creating, and maintaining a Premium Client Experience to maximize your business. If you are interested in learning the latest Business education, th...
18.10.2022 | Color
SHINEFINITY: Your New Root Shadow Superhero
A root shadow is quite possibly one of the most impactful techniques that can take your blonding services to the next level. Learn about the technique and ideal product combo to upgrade your service offerings today! In the video Wella Color Expert James Earnshaw will take you through an effortles...
18.10.2022 | Care
What Does Damaged Hair Look Like? 5 Signs to Watch Out For
If you’re asking, ‘what does damaged hair look like?’, we haven’t got just one answer for you. There are a multitude of signs that hair strands are stressed out, from excess shedding due to breakage, to dullness and brassiness. Here, we break down what to look for, and the steps you can take to g...
11.10.2022 |
You Asked, We Answered Checkout SHINEFINITY FAQ
Working with a new color line can often bring about many questions. To feel confident in your SHINEFINITY color services it is important to take the time to become an expert in the technology and recommended usage. Review the frequently asked questions asked by stylists around the world and get r...
11.10.2022 | Color
Shadow Lights Smoky
Discover the step-by-step video of Shadow Lights Smoky. This cool brunette is brought to life with unexpected smoky lavender accents – giving a moonlight look with a dynamic twist. Transform every women’s hair from their ordinary color to the signature natural they can own. Dial the color up or ...
04.10.2022 | Business, Color
Master the Art of Wella Professionals’ 3-Step Consultation
Join our Global Color and Care Experts as they share the ins and outs of Wella Professionals’ 3-Step Consultation. Learn how to feel confident and comfortable maximizing your service experiences and how to retain your clients through enhancing your communication skills. This video is undeniably h...