14.12.2020 | Care
NEW! Scalp Relief for Sensitive and Dry Scalp
Nioxin released its newest innovation for sensitive, dry scalp conditions and Wella Store is the only place to purchase this new line! With the help of Nioxin’s very talented Top Artist, Sofia Flores, we have provided the features and benefits of Scalp Relief in a short 3-minute video below. Nio...
14.12.2020 | Color
Root Shadow vs Root Melt
photo credit: @summerevansstudio Root shadows and root melts are techniques that allow a client’s hair to look blended, dimensional, and lived-in. Below we explain the difference between a root shadow and root melt and a technique that you may want to start doing instead to provide better contro...
08.12.2020 | Color
This Transformation Took 8 Hours
Requests are still trending… some clients are ready to show off their natural grey hair. A hairstylist knows just how long this process takes and it is the responsibility of the stylist to prepare the client on what to expect! When we saw this STUNNING transformation on social media, we had to as...
08.12.2020 | Prostories
PrettyPonytails Provides Haircare Kits for Confidence
Glenisha Thomas is the owner and founder of PrettyPonytails, a non-profit organization offering services to strengthen self-confidence and self-esteem in underprivileged girls. PrettyPonytails believes when girls feel good about themselves, they perform better academically and socially. Our very ...
30.11.2020 | Color
What is Holiday Glossing?
You can offer clients the most light-reflective shine possible this holiday season, even if they are staying home! This quick add-on service can be done in 10 minutes at the bowl and either on the same day as their color service or in-between color appointments. #PureGlossing is instantly visible...
30.11.2020 | Business
A Successful Salon Owner Offers Valuable Business Advice
We asked one of our very successful salon owners and Wella Top Artists 15 questions about how she is managing her salon, clientele, and inventory during a pandemic and what she is doing to prepare for the holiday season. In our interview with Dana Lyseng, she also tells us how she handled the sal...
17.11.2020 | Color
Pops Of Color On Textured Hair
Toni Jackson is a Kadus Professional Design Team artist and she is passionate about educating stylists on the proper care needed for textured hair. In this video, @hairbytag will teach you how to create beautiful and bright pops of color using LightPlex and creative shades with Kadus Professional...
09.11.2020 | Business
Are You Offering House Calls This Holiday Season?
People are still seeking hair and nail services outside the walls of our traditional salons because of the pandemic. There has also been an increase in mobile apps that are connecting a licensed professional to a client seeking a house call. As salon owners and independent stylists, you’ve probab...
03.11.2020 | Business
3 Must-Have OPI Products In Your Salon
People are pampering themselves at home more often this year with hair and nail products, as salon owners and stylists, you should take advantage of this retail opportunity by offering nail and hair products for purchase in your salon or by utilizing our Affiliate Program and have the products s...
03.11.2020 | Business
Bring OPI Into Your Salon For The Holidays
Ready to increase retail sales this holiday season? Stylists can now buy OPI on Wella Store! Our OPI Education Leader Sigourney Nunez demonstrates in a video below, how to apply an easy and trending look called Skittle Nails for the 2020 holiday season! She uses OPI’s NEW Shine Bright Collection ...