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01.04.2020 | Color

Client Survival Kits

Kelsey Higginbotham is not only passionate about education but she is also determined to help her clients have the best hair they can while social distancing, along with generating income for her salon to survive this economic hardship. Kelsey knows that cute hats and accessories will only last h...

20.03.2020 | Color

Base-Breaking With Illumina

Base breaking is a great option when you want to quickly lighten the roots without having to use lightener. When used after foiling it can help create an overall lighter look by using this express service. We love how Field Signature Artist, Jennifer Ng used Illumina Color to break the base and c...

17.03.2020 | Color

Are You Coloring Like An Expert?

7 Tips From Lead Colorist, Victoria Thurman Hall 1\. Don’t have a DIRTY brush! 😳 Wella Professionals’ bowls are designed with a dip to keep your brush clean. Practice resting your brush on the lip and not in your bowl of product. [ View this post on Instagram ](https://www.instagram.com/p/...

10.03.2020 | Color

Blonding Textured Hair

If coloring textured hair is not your area of expertise, we have a technique that will help you enhance your client’s gorgeous, natural texture. This approach will add space and dimension to emphasize the shape and pattern of your client’s hair. Check out the look created by Erik Thrane from the ...

10.03.2020 | Business

3 Simple Tactics for Pre-booking

One of your salon’s most important measures of success is driving client retention. What are the benefits? Pre-booking increases the frequency of visits, which will create a ripple effect! When you increase a client from four to six visits per year through pre-booking, you increase business by 40...

03.03.2020 | Color

Are You Using Green In Your Formula?

The NEW Koleston Perfect ME+ Intense Cool Collection offers the perfect variety of shades for adding a touch of green (matte) into your formulas which allows you to lift naturally dark hair, offer 100% gray coverage, and neutralize red underlying pigment all at once. Alexandra Matiz, Top Artist ...

25.02.2020 | Color

2020 Color Trends

Wella Professionals releases the top 7 color trends that our clients will be looking for this Stone Blonde Image: @hair\_bybethany.m Like sandstone, this trend marbles together pale blonde tones with warm light beige accents. Formula ↓ Babylights: Blondor Multi-Blonde Powder + Welloxon Perfec...

18.02.2020 | Cutting

5 Tips For The Perfect Pixie

There are so many articles explaining how a pixie has created the confidence and freedom for women who have been hiding behind long hair. As Spring approaches, so will the demand for shorter haircuts! To help, we have gathered #protips for designing a perfect pixie. “To me, a pixie is a rounded ...

11.02.2020 | Color

What Makes A Perfect Competition Entry?

It’s that time again! Salon pros, get ready to release your inhibitions to unleash your creativity. Envision the next era of beauty by entering your most visionary work into the Beauty Envision Awards. Entries for the 2020 Beauty Envision Awards open February 15! To prepare you for this year’s c...

10.02.2020 | Color

A Fast Foil Technique You’ll Love

If your client is only in need of a refresh and toner on their previous highlights, this foil application should take 20 minutes or less! You will use Blondor Multi Blonde Powder and a medium to fine weave foil placement while finishing with Blondor Toners Express Toning Service at the bowl. Cin...

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