01.04.2020 | Color
Kelsey Higginbotham is not only passionate about education but she is also determined to help her clients have the best hair they can while social distancing, along with generating income for her salon to survive this economic hardship. Kelsey knows that cute hats and accessories will only last h...
20.03.2020 | Color
Base breaking is a great option when you want to quickly lighten the roots without having to use lightener. When used after foiling it can help create an overall lighter look by using this express service. We love how Field Signature Artist, Jennifer Ng used Illumina Color to break the base and c...
17.03.2020 | Color
7 Tips From Lead Colorist, Victoria Thurman Hall 1\. Don’t have a DIRTY brush! 😳 Wella Professionals’ bowls are designed with a dip to keep your brush clean. Practice resting your brush on the lip and not in your bowl of product. [ View this post on Instagram ](https://www.instagram.com/p/...
10.03.2020 | Color
If coloring textured hair is not your area of expertise, we have a technique that will help you enhance your client’s gorgeous, natural texture. This approach will add space and dimension to emphasize the shape and pattern of your client’s hair. Check out the look created by Erik Thrane from the ...
10.03.2020 | Business
One of your salon’s most important measures of success is driving client retention. What are the benefits? Pre-booking increases the frequency of visits, which will create a ripple effect! When you increase a client from four to six visits per year through pre-booking, you increase business by 40...
03.03.2020 | Color
The NEW Koleston Perfect ME+ Intense Cool Collection offers the perfect variety of shades for adding a touch of green (matte) into your formulas which allows you to lift naturally dark hair, offer 100% gray coverage, and neutralize red underlying pigment all at once. Alexandra Matiz, Top Artist ...
25.02.2020 | Color
Wella Professionals releases the top 7 color trends that our clients will be looking for this Stone Blonde Image: @hair\_bybethany.m Like sandstone, this trend marbles together pale blonde tones with warm light beige accents. Formula ↓ Babylights: Blondor Multi-Blonde Powder + Welloxon Perfec...
18.02.2020 | Cutting
There are so many articles explaining how a pixie has created the confidence and freedom for women who have been hiding behind long hair. As Spring approaches, so will the demand for shorter haircuts! To help, we have gathered #protips for designing a perfect pixie. “To me, a pixie is a rounded ...
11.02.2020 | Color
It’s that time again! Salon pros, get ready to release your inhibitions to unleash your creativity. Envision the next era of beauty by entering your most visionary work into the Beauty Envision Awards. Entries for the 2020 Beauty Envision Awards open February 15! To prepare you for this year’s c...
10.02.2020 | Color
If your client is only in need of a refresh and toner on their previous highlights, this foil application should take 20 minutes or less! You will use Blondor Multi Blonde Powder and a medium to fine weave foil placement while finishing with Blondor Toners Express Toning Service at the bowl. Cin...