21.01.2020 | Business
Use Social Media to Pre-Book
You can use your busiest season to grow and thank your followers! Here are 3 Instagram ideas and a #protip video from @wellaeducation. Offer a holiday contest with user-generated content: Have clients post a picture on Instagram of their new holiday hair with your salon hashtag and salon loc...
21.01.2020 | Care
Unteasing Your Balayage
How to Untease Your Balayage – by Ryan Weeden, founder of @mastersofbalayage To spare you and your client some time (and tears), Ryan gives you the steps to easily remove the tease while causing the least amount of pain and frustration. Remove the foils and rinse out the lightener. Add Color Po...
21.01.2020 | Cutting
A Barber’s Story of Service
Josh Wagner is a hairstylist, barber, and educator for our Seb Man grooming line. He also founded a non-profit called, Barbers Without Borders, with Spanky the Barber. These two wanted to educate their community about men’s physical and mental health, so they held a 4-hour cut-a-thon called “CUTS...
21.01.2020 | Prostories
Stylists Serving Veterans
an annual event in Oregon called Veterans Stand Down, Bishops Portland has been a sponsor that provides free haircuts and services for four years in a row. This gathering is held by Transition Projects which is a non-profit organization that serves veterans and their families who are experiencing...
21.01.2020 | Business
5 Easy Retail Ideas
Holiday promotions are not only a way to increase your average ticket prices, but also to promote incentives for clients to purchase gifts from you and come back to you! January and February are notoriously slow months in the salon, but it does not have to be! Use this busy season to build your r...
21.01.2020 | Color
Sonya Dove Shares Her Personal Color Formula
Sonya Dove loves red hair but did you know her secret weapon is direct dyes from Color Fresh Create?! She recently answered 10 personal questions, including her own red formulas using Koleston Perfect ME+ and Color Fresh Create. Using a semi-permanent color line allows her to easily transition he...
21.01.2020 | Color
Winter Blonde Formula
Wella Top Artist, @lootypics loves a rich and creamy winter blonde. With this look, he used a combination of freehand painting, a root shadow, and Illumina toner to achieve a blended and lived in blonde, proving depth and a little warmth for the winter months is a conversation we should be having...
17.01.2020 | Business
Raising Your Prices in 2020
All businesses raise prices. Bars have happy hours, restaurants offer specials, doctors charge cancellation fees and hotels set prices higher during their peak seasons. If these businesses kept the same prices and menu for years, it is likely they would not thrive for long. As a salon owner you, ...
17.01.2020 | Color
#140changemakers
Wella Professionals will be celebrating a 140th birthday in 2020! We are encouraging our colorists to take center stage as the ultimate Changemakers in a global celebration of the world’s most beautiful hair color transformations, culminating in an iconic #140changemakers anniversary collection. ...
17.01.2020 | Prostories
Human Trafficking Awareness
you know that our profession has a central presence in the Human Trafficking industry? This January, we are providing salons with the educational tools they need to learn about a multi-billion dollar industry that is occurring in the United States every single day. We have partnered with the non-...