14.07.2020 | Business
Employee Spotlight: Pamela
Name: Pamela Title: Diversity, Equity & Inclusion Leader of North America Salon Professional and Influencer Marketing & PR Wella Professionals (and POLO) What do you love about the salon industry? The salon industry has some of the single most dynamically interesting people I’ve ever met – I rem...
14.07.2020 | Color
5 Best Quarantine Color Corrections
As if the pressure of being well prepared to take clients again has not been enough for hairstylists and salons, at professionalstore.com, we are continuously amazed at the artistry that many of you achieve day after day, because making others feel and look like the best version of themselves is ...
07.07.2020 | Color
Ryan’s 4 Fave Balayage Techniques
Hairpreneur podcast host and founder of Masters of Balayage, Ryan Weeden, has spent most of his hair career teaching other stylists about balayage. He created the largest online library for balayage education, including a certification program for hairstylists to become balayage certified in 90 d...
02.07.2020 | Color
Color Reducer Versus Color Remover
Color Corrections bring some of us joy and some of us pure panic! Wella Design Team member, Jamie Pierce, recently offered a free class on color reducers versus color removers. Jamie helps you easily see when to use reducers or removers with several visual demonstrations on hair swatches and a ma...
27.06.2020 | Cutting
Fringe Worthy
Canadian hairstylist and Field Signature Artist, Zak Ferguson, hosted an Instagram Live and we were lucky enough to tune in and catch his fringe worthy tips! Zak shares several #ProTips and his 3 simple reasons for beginning a female client’s haircuts with their fringe: It is the strongest part ...
22.06.2020 | Prostories
A Wella Hairstylist Designs a Comb for Equality.
Creating a beautiful tool for hair professionals was not easy, especially one that stands for equality. Tiffany Bernard believes that nothing great ever comes easy- & great does not even express how powerful her collaboration with Y.S.Park really is. Tiffany’s vision was not only to grant a voic...
16.06.2020 | Care
No. You Cannot Touch My Hair!
In a profession where touching hair is our livelihood, imagine having your hair touched by complete strangers all of the time. Dr. Mena Fombo tells a hair-raising personal story through a witty, yet compelling TedTalk, where she explores of the objectification of black women. Dr. Mena Fombo is t...
08.06.2020 | Color
Do Zig-Zag Partings Really Make Foiling Faster?
Victoria Thurman Hall demonstrates the internet-famous zig-zag parting with wide sections and puts it to the test. At the end, she will give it the stamp of APPROVED or she will call it BUSTED. Let’s see if this technique is worthy of your time in the ONE: Using a rat tail comb, take a wide parti...
04.06.2020 | Prostories
Black Lives Matter
At ProfessionalStore.com, together with our brands and our education platform @wellaeducation, we stand in solidarity with the Black community and are committed to being part of positive change. The time to use our platform to amplify messages of inclusivity and diversity is overdue. As a first ...
01.06.2020 | Color
Blonding & Toning Tips
Since launching Blondor Toners, they have quickly become a MUST-HAVE for stylists! We are sharing formulas and step-by-steps from Wella Chief Blonding Officer Zach Mesquit and Wella Global Ambassadors, Briana Cisneros & Ryan Weeden. See how each artist uses their own signature #PROtechnique to cr...